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Typepad shopping cart1/17/2024 Where is the guest account? It's not as obvious as it should be. Don’t follow this example from ASOS where it isn’t obvious that “Continue to Checkout” means proceed as a guest. If you are offering a guest checkout do make it clear and easy to find. Adding a guest checkout feature allows these users to complete a purchase with the peace of mind that they won’t be bombarded by all your emails post-sale. Salecycle found that 34% of cart abandoners cited the fact they had to create an account as a reason to leave. However, if you are forcing the potential customer to create an account you could be losing out on business as users who want a smooth experience or don’t want to share their data, opt to go elsewhere. We get that your CRM team wants to capture those lovely consents so they can email the customer to sell them some more stuff. Don’t overplay coupons / discount codes.We’ve pulled together our highest impact tips that you can apply to improve the user experience of your eCommerce site and grow your incoming revenue. Historically, they have high dropout rates (70% on average based on Zuko’s benchmarking data) so there tends to be room for significant improvements in the checkout procedure to increase customer conversions. They are the final step in the user journey before a successful sale so it is critical to get them right and avoid unnecessary basket abandonment. Advice to reduce basket abandonment and increase checkout revenueĮCommerce checkouts are one of the most common form types we come across for Zuko’s analytics platform and consultancy services.
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